Your Reels Get Views But No Enquiries. Here’s the Disconnect

Your Reels Get Views But No Enquiries. Here’s the Disconnect One reel gets 80,000 views. The comments are full of fire emojis. Your follower count jumps. And your phone doesn’t ring once. If that sounds familiar, you are in very good company. It is the single most common frustration we hear from small businesses on […]

How to Audit Your Agency’s Ad Reporting: 7 Red Flags

How to Audit Your Agency’s Ad Reporting: 7 Red Flags Your monthly ad report looks fine. The charts go up and to the right. The agency is pleased. And yet sales don’t seem to have moved much, and you can’t quite put your finger on why. That gap between a good-looking report and a flat […]

Your Brand Is Legally Liable for the Influencer’s Post

Your Brand Is Legally Liable for the Influencer’s Post Search for influencer compliance in India and you will find a great deal of advice. Nearly all of it is addressed to creators: how to disclose, how to file taxes, how to avoid a notice. Very little of it is addressed to the person who actually […]

Who Owns Your Content When You Leave Your Agency?

Who Owns Your Content When You Leave Your Agency? Most brands find out what they own on the day they try to leave. The agency sends a polite goodbye, and then the questions start. Why can’t we see our ad account anymore? Where are the raw files from last year’s shoot? Who has the login […]