Influencer marketing goes wrong in predictable ways: a creator picked for follower count rather than audience fit, a brief so tight the content feels like an ad, or a campaign with no tracking to prove whether anything sold.
We approach it differently. Creator selection starts with audience overlap and engagement quality, not vanity reach. Briefs give direction without flattening the voice people actually followed them for. And every collaboration carries tracking — codes, links or landing pages — so the result is a number, not a vibe.
From identification and outreach through contracts, product seeding and reporting, we manage the entire relationship so your team isn’t chasing creators over DMs.
Social Rabit offers a range of services that are tailored to
meet the unique needs of each client
Creators shortlisted on audience overlap, engagement quality and brand-safety checks.
Objectives, creator tiers, deliverable formats and budget allocation planned before outreach.
Negotiation and relationship management handled end to end, at rates we know are fair.
Coordinated gifting programmes that generate organic mentions at scale.
Authentic user-generated assets you can also run as paid creative.
Longer-term partnerships and co-branded activations that compound over time.
Usually not. Nano and micro creators tend to deliver stronger engagement and better cost per conversion, and running several of them spreads risk across the campaign. Larger creators make sense when the objective is broad awareness rather than direct sales.
No — creator fees and product costs are separate from our management fee, and we’re fully transparent about what each collaboration costs. Some campaigns run on product seeding alone with no cash fee at all.
Every collaboration carries a unique discount code, tracked link or dedicated landing page. That gives us attributed clicks and conversions per creator, alongside reach and engagement — so the report shows business impact, not just views.
Yes, when usage rights are negotiated upfront — which we do by default. Influencer content often outperforms studio creative in paid campaigns, so this is one of the highest-value clauses in the contract.
Contracts include an approval and revision stage before anything publishes. We review every asset against the brief and your brand guidelines first, so nothing goes live unseen.
